• April 28, 2023

You already have an online store and you want to manage it with more features and enhance its functionality. Using the Shopify app you can take your online ecommerce store from basic to enormous. Shopify is an excellent solution for your already-established store as well as for those who want to build their online store.

Although Shopify is a great choice, you still need to think about its pros and cons to determine if it is the best platform for the online store you want to create.

Here are a few highlights of how Shopify works before we proceed to its pros and cons

Shopify functions by consolidating your online and offline sales onto a single platform. You may connect operations like inventory, marketing, payments, and shipping with Shopify. This makes it possible for you to incorporate whatever tools you require and streamline your operation.

Shopify works in five simple ways

  • Select payment planFirst, select a plan according to your online e-commerce store. The basic plan is used for small businesses whereas the lite and enterprise are used for large-scale businesses.
  • Sync the domain name of your company with that of your online eCommerce store. To purchase a domain name, go to websites like GoDaddy, Namecheap, Hostinger, Squarespace, Hostgator, NameHero, and others.
  • Select the themes and designs that best represent your company. There are several themes and templates available on Shopify for various types of shops. The drag-and-drop editor may be used to alter them.
  • Improve your Shopify store’s content and add your products.
  • To reach your target market, promote your business. These are only the fundamentals. Additionally, you may discover more about opening a Shopify store.

The pros of utilising Shopify 

  • Easy to use

One of the biggest advantages of Shopify is its easy to use feature. Everybody wants to begin operating their shop as quickly as possible. With Shopify, you can quickly customise your shop and start your online store. 

This platform offers a drag-and-drop tool that lets you easily customise your store whatever you like.

  • 24×7 Customer Service

Customer service helps your business grow, it inspires customer loyalty and makes the job easier. 

Therefore Shopify created a group of reliable people to help their users. So if you get stuck at any point you will get help.

You can communicate with them via chat, call or email, they are available 24/7 so you can attend to them at any time of day.

  • Support different categories of E-commerce business

There are several forms of e-commerce firms, including physical stores, dropshipping, wholesale, and retail. Shopify is the finest business platform for all types of businesses.  

You must first set up and optimise your account to sell any product on Shopify. Then be specific about the items you want to offer. The next step is to keep adding items to your store. 

Your shop is prepared once you add a practical payment option.

  • SEO and Marketing

SEO and marketing are two important factors if you want to grow your business. Getting more customers requires heavy marketing like E-mail marketing, google ads, Facebook ads, search engine optimization, pop ups etc.

Making landing pages and synchronising your marketing strategy with your business is simple with Shopify. To draw in more customers, you may also establish limited discounts, shop credits, and coupon codes.

  • Variety of theme

One of the best features offered by Shopify is a stunning storefront theme. Your store’s aesthetic is determined by its theme. You have a higher chance of retaining more customers if your store looks good. As you gain more customers, your conversion rate increases.

Shopify offers you a wide variety of themes because it recognises how important it is. 

Cons of utilising Shopify 

  • Pricing

Hosting your e-commerce site on Shopify is quite costly. Shopify offers a 14-day risk-free trial. There are three paid plans with basic and premium-priced plans available on Shopify.

Basic plans contain a relatively small number of features; to get more sophisticated features, you must subscribe to a higher, more expensive plan. 

  • Difficulty with content marketing

Marketing your business is as vital as launching your business. The marketing strategy known as content marketing covers SEO, blogging, social media content, and more. Shopify gives you the option to advertise your company using content marketing, but it won’t provide you with the greatest features. 

It is deficient in various aspects, such as the absence of blogging feature categories. In your post, tags must be included.

  • No E-mail Hosting 

Email hosting is not supported by Shopify. You may only launch your online eCommerce store utilising the web hosting option. 

Through a third-party email hosting extension, you may direct customer emails to your email account. You can quickly respond to your customer’s emails in this way.

The success of an online store depends on a variety of elements, including shipping, inventory management, design, and marketing. 

Because Shopify is unable to offer all services, a plugin is all that is required for it to function. You may relieve some duties by using this plugin’s smooth integration with Shopify. On Shopify, the majority of applications and plugins are mobile-friendly, automated, and simple to use. You must choose the best plugin for your company. 

Keeping these facts in mind, Woocommerce GST is also coming up with its new product GST plugin for Shopify. Currently, we are providing a plugin for the Woo-commerce platform with a customised invoice feature, tax slabs, product wise GST